Want your KeepCup in time for Christmas? Click here for our order cut off dates.

Please note that by changing store you will lose your cart. Are you sure you want to proceed?

Here’s to 10 years

This Sunday, June 9, marks 10 years since we launched KeepCup to the public. It was at a design market at Federation Square in Melbourne. My husband was there, he took the only photo of the day. Lou Dyer, now our Innovation Manager, is there in the foreground, head down, getting it done.

In many ways we have come a long way since the trestle table and the white tablecloth, and in others, not so far at all.

We still work with many of the same people, suppliers and customers.

We are still a bottom up, change maker led business.

We still aim beyond what we can achieve and, sometimes, we pull it off.

We are still design led; the word, the color, the curve.

We are still inspired that living a beautiful life and reducing impact can coexist, and that enough is as good as a feast.

Big love and thanks for buying a KeepCup, but most of all, for using it over and over again and helping grow the reuse movement all over the world.

The future belongs to the people who step up to own it.

Happy 10th birthday KeepCup. What will the next decade bring?


- Abigail Forsyth

This Sunday, June 9, marks 10 years since we launched KeepCup to the public. It was at a design market at Federation Square in Melbourne. My husband was there, he took the only photo of the day. Lou Dyer, now our Innovation Manager, is there in the foreground, head down, getting it done.

In many ways we have come a long way since the trestle table and the white tablecloth, and in others, not so far at all.

We still work with many of the same people, suppliers and customers.

We are still a bottom up, change maker led business.

We still aim beyond what we can achieve and, sometimes, we pull it off.

We are still design led; the word, the color, the curve.

We are still inspired that living a beautiful life and reducing impact can coexist, and that enough is as good as a feast.

Big love and thanks for buying a KeepCup, but most of all, for using it over and over again and helping grow the reuse movement all over the world.

The future belongs to the people who step up to own it.

Happy 10th birthday KeepCup. What will the next decade bring?


- Abigail Forsyth

It started with a simple idea...

KeepCup founders, employees and reusers talk about our beginnings, the past ten years and our vision for the future.

WATCH THE FOUR PART SERIES


10 years of good business



Design led

Over the years, the KeepCup has subtly evolved through considered design improvements to increase reliability, performance and usability. We can tell how many years of “reducing and re-using” your KeepCup has seen just by the colorways, the band design and finish. Here are a few of the defining moments for color and design over the decade.


Design led

Over the years, the KeepCup has subtly evolved through considered design improvements to increase reliability, performance and usability. We can tell how many years of “reducing and re-using” your KeepCup has seen just by the colorways, the band design and finish. Here are a few of the defining moments for color and design over the decade.

 

The Originals.

These colours were chosen to be soft and subtle, so you could be bold in your beliefs by carrying a KeepCup while remaining inconspicuous. We were targeting people who wanted to make a difference but who didn’t necessarily identify as “greenie”. The colors weren’t perfect but we were on a mission to embark – so off we went.

The Rockers.

The iconic, graffiti-strewn backstreets of Fitzroy alongside the café charm of Degraves Street served as the perfect backdrop for our first color-centric series. We were initially inspired to make use of surplus stock leftover from custom orders, but the language immediately grew into a life of its own and the people we shot were the ideal match for the message - particularly our very own Eva Baird. The Rockers captured the rebel spirit of our early adopters – Attitude. A double shot. Rock on.

 

 

Alchemy.

Like the magical transformation of its namesake, Alchemy represented a new mercurial phase of the reuse movement defined by vivid color and sensory consideration. New barista-standard glass options allowed for the true café experience on the go, merging technical achievement with a deep appreciation for specialty coffee.