Keep Up with KeepCup

Australian climate leadership is 30 years behind

Last week, the Australian Prime Minister released a plan to reach net zero emissions by 2050. At just 29 pages about 1,800 pages shorter than the UK’s equivalent — it reads more like a list of buzzwords and accounting sleight-of-hand...

Takeback - Encouraging reuse or providing an excuse?

The UK government has proposed introducing a takeback obligation on anyone who sells drinks in disposable cups. This would put the on us on your local café to install dedicated bins and would require significant investment in specialist recycling facilities...

B Corp: More than a sticker for participation

B Corporation has named us one of the Best for the WorldTM in the environment impact category for a third year, recognising our ongoing commitment to do and be better. Itâ€™s not just about the B Corp badge of honour,...

Order of Australia Medal awarded to KeepCup Co-Founder Abigail Forsyth

KeepCup was never about awards and accolades. It was a simple idea to outperform the disposable coffee cup and reduce waste, all while enjoying the everyday pleasures that make life a little more sparkly. The reward of knowing you were...

Design and the Circular Economy

When we started KeepCup, my brother Jamie Forsyth and I would debate how we would market our product. Would it be sexy - appealing with colour, design, fashion? Or would it be about our green credentials â€“ impact, reuse and...

Not the full package

Reducing problematic and unnecessary waste is why weâ€™re in business. In 2019 we voluntarily joined the Australian Packaging Covenant Organisation (APCO), committing us to report annually on our packaging impact and progress as well as actionable improvements. Our first report...

B Corps and the wave of change

Weâ€™ve spent over a decade campaigning against single-use cups and throwaway convenience culture. In that time, weâ€™ve seen first-hand how social movements can grow from an idea to a powerful force for change through the aggregated effect of many small...

All I want for Christmas is some old growth forest

As wilderness shrinks and biodiversity verges on collapse â€“ it is insanity to plant trees with one hand and clear them with the other.

Life cycle analysis â€“ greenwash or deep green?

Life Cycle Analysis, or LCA, is a means of assessing the environmental impact of a product over its entire life cycle, including raw material extraction, manufacture, transport, packaging, use and end of life.

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