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Media centre

Resources and insights into the story so far.

We love to tell our story – what we do, why we do it and all the wins and challenges of our decade long journey. For us, being in business is a privilege and a responsibility, and on our best days, a lot of fun.

We love to tell our story – what we do, why we do it and all the wins and challenges of our decade long journey. For us, being in business is a privilege and a responsibility, and on our best days, a lot of fun.

KeepCup est. 2009

KeepCup is our name and our trademark, registered globally since 2009.

We appreciate that you use the word KeepCup in reference to our business and our products, not as a category.

Our product names are:

KeepCup est. 2009

KeepCup is our name and our trademark, registered globally since 2009.

We appreciate that you use the word KeepCup in reference to our business and our products, not as a category.

Our product names are:

Key articles

These articles provide great background and insight into our business:

Australian Financial Review
Magic cup: How KeepCup turned a simple idea into a business selling in 32 countries
The Guardian
Abigail Forsyth's innovation: KeepCup
Australian Broadcasting Network (ABC)
Other People's Business: KeepCup's Abigail Forsyth
Acuity Magazine
KeepCup's Abigail Forsyth on purpose beyond profit
CEO Magazine
Green beans: Abigail Forsyth
Smart Company
Four lessons in building a sell-out product from KeepCup co-founder Abigail Forsyth
Grace Tales
Business & Sustainability secrets from the co-founder of KeepCup

Images & brand assets

LOGO Our silhouette is iconic, trademarked and uniquely our own. We appreciate that you use the word KeepCup in reference to our business and our products.
IMAGES Download our suite of photography, featuring images of our products, our reusers, where we work and how we do it.
LOGO
Our silhouette is iconic, trademarked and uniquely our own. We appreciate that you use the word KeepCup in reference to our business and our products.
IMAGES
Download our suite of photography, featuring images of our products, our reusers, where we work and how we do it.

Fast facts

Good business

Interested in our story? This is a good place to start

ABOUT US When Jamie and Abigail Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene. Get the full story.
KEEPCUP LCA We commissioned Edge Environmental to conduct a Life Cycle Analysis (LCA) study to assess the environmental footprint of our products against single and multi-use alternatives, identify hot spots in our supply chain, and to dispel some of the greenwash around materials and end of life solutions. Read the report.
CERTIFIED B CORPORATION We’ve been a B Corporation since 2014, and are one of the founding B Corps in Australia. Interested in our results?
Visit the B Corp website
SEDEX SIGNATORY As Sedex members, we work directly with our manufacturers who are regularly audited as part of a collaborative process of improvement. If you’re a member, you can connect with us – our member number is ZC1071983. If you’re not, and would like a copy of our latest audit report, please contact us.
Request report
RESPONSIBLE BUSINESS Interested in our sustainable approach to manufacturing, supply chain and environmental practices?
Read Responsible Business

Interested in our story?
This is a good place to start

ABOUT US
When Jamie and Abigail Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene. Get the full story.
KEEPCUP LCA
We commissioned Edge Environmental to conduct a Life Cycle Analysis (LCA) study to assess the environmental footprint of our products against single and multi-use alternatives, identify hot spots in our supply chain, and to dispel some of the greenwash around materials and end of life solutions. Read the report.
CERTIFIED B CORPORATION
We’ve been a B Corporation since 2014, and are one of the founding B Corps in Australia. See our results.

Visit the B Corp website.
SEDEX SIGNATORY
As Sedex members, we work directly with our manufacturers who are regularly audited as part of a collaborative process of improvement. If you’re a member, you can connect with us – our member number is ZC1071983. If you’re not, and would like a copy of our latest audit report, please contact us.

REQUEST REPORT
RESPONSIBLE BUSINESS
Interested in our sustainable approach to manufacturing, supply chain and environmental practices?

Read Responsible Business

Media releases

PLASTIC FREE JULY KeepCup partners with Sea Shepherd to protect and preserve.
LIFE CYCLE ANALYSIS Coffee drinkers hold the key to reducing waste and environmental impacts
WE'RE FOR THE EVERYDAY CHANGEMAKERS Introducing the Changemakers colour series
PLASTIC FREE JULY
KeepCup partners with Sea Shepherd to protect and preserve.
LIFE CYCLE ANALYSIS
Coffee drinkers hold the key to reducing waste and environmental impacts
WE'RE FOR THE EVERYDAY CHANGEMAKERS
Introducing the Changemakers colour series

Get in touch

Interested in featuring the future?

Contact us and we'll get back to you as soon as possible.


Media requests