KeepCup’s Ace Range Hits Just in Time for Wimbledon

Limited edition cups made from tennis ball waste, just in time for Centre Court Season

the grass is cut, the strawberries are out, and centre court is calling, Wimbledon is here. While the world tunes in for aces, volleys and iconic white fits, we’re bringing our own serve to the summer stage.

Introducing the Ace range, a limited edition drop from KeepCup that blends the viral tennis core aesthetic with serious sustainability cred. Designed with repurposed tennis ball waste and wine cork offcuts, it’s your courtside essential, whether you’re watching the match or just sipping in style.

A Second Serve for Tennis Balls

Every year during Wimbledon, more than 55,000 tennis balls are served up and knocked out used for minutes, then discarded. We saw an opportunity to rethink that waste.

For our first Ace drop, we’ve repurposed 1,000 used tennis balls from Portugal, turning them into textured bands for our latest range of Brew Cork and Cold Cups. It’s a small but meaningful step toward reducing the waste generated by major sporting events and giving those neon balls a second life.

Colours That Pop Like a Perfect Serve

In true tennis fashion, the Ace range features five bold colour ways inspired by the sport’s summer palette:

• Slice – Bright yellow
• Match – Hot pink
• Racquet – Clean white
• Rally – Deep navy
• Slam – Lush green

Each cup features a unique band made from 100% repurposed materials and a splash of centre court flair, perfect for your morning espresso or a post match smoothie.

• Brew Cork 8oz, 12oz, 16oz: crafted from 50% recycled glass, with the classic KeepCup cork band, now featuring our tennis twist.
• Cold Cup 12oz, 16oz: made from BPA and BPS free plastic for iced coffee, smoothies or even your on the go Pimm’s.

And like all KeepCup products, they’re designed to last well beyond the Wimbledon fortnight.