Fun Facts about KeepCup

What’s One Thing About KeepCup You Wish Everyone Knew?

There’s a lot more to KeepCup than just reusables and we’re not just saying that. Behind every product, shipment, and part is a story of sustainability, clever design, and a few unexpected details we think more people should know.

So, we asked our team, “What’s one thing about KeepCup you wish everyone knew?” Here’s what they had to say.

1. We Turn Tennis Balls Into Cup Bands
   
   Yes, really. Our KeepCup Ace range is made using repurposed tennis balls. Just one of those fuzzy yellow balls can be turned into 12 cup bands. A little weird? Sure. A lot genius? Absolutely
   (Bonus fact: we also use defective moulded parts and KeepCup warehouse rejects to make Cold Cup components. Nothing goes to waste if we can help it)
   
   
2. Our Packaging Is Reusable Too
   
   We’re big believers in circularity, and that extends to the way we ship. That soft strap you get with your parcel? It’s reusable, not trash. Whether you keep it, repurpose it, or return it, we’re thinking about the afterlife of everything we send.
   
   
3. Modular Design = Fewer Resources
   
   One of the most sustainable features of a KeepCup? Modularity. All our Original, Brew, and Thermal ranges use interchangeable parts. That means your lid fits on multiple sizes, and if you lose or damage a part, you can replace just that piece not the whole cup. It's a design choice that saves materials, reduces waste, and gives your cup serious staying power.
   
   
4. We’re Woman Run With Equal Pay
   
   KeepCup is proudly woman-founded and run, with full pay equality across the business. Sustainability for us isn’t just about materials it’s about people, too. We’ve built a company culture where fairness, equity, and transparency are baked in.
   
   
5. Just 20 Uses = Lower Footprint Than Disposable Cups
   
   This one’s a game changer: use your KeepCup Original just 20 times, and its environmental impact becomes lower than that of disposable cups. And it only gets better from there. Reuse isn’t about perfection it’s about habit. And small changes made consistently have a big impact.
   
   
6. ⁠ ⁠We Have Bees on the Roof
   
   Yes, bees. On the roof. We have hives on top of our Melbourne HQ to support local biodiversity and pollination. It’s a beautiful part of our sustainability ecosystem, even if it surprises people to see team members in full hazmat suits collecting honey!

Want to Know More?

We’re always working behind the scenes to make things better smarter materials, better systems, and more impact with less footprint. So next time someone says, “It’s just a coffee cup,” you’ll know it’s so much more than that.

Explore the full story of our sustainability here or check out our range of modular, reusable cups to start your own reuse journey.