After a short break from the festival circuit, we returned to London Coffee Festival 2025 with our boldest campaign yet: Sip Check.
Partnering with Minor Figures and La Marzocco, we served iced lattes, oat flat whites and cold brews in our fan favourite Cold Cups (and a few Commuters for the hot drink lovers). Across the weekend, people stopped by to get their hands on a KeepCup and take their Sip Check moment.
We set up mirrors and posters inspired by the “fit check” trend but with coffee at the centre. Grab a drink, show it off, snap your Sip Check, and go. Some matched their Cold Cup colour to their outfit, others simply enjoyed the moment with friends.
What made it all sing was the way Sip Check started conversations. It wasn’t just about great coffee or beautiful cups it was about creativity, style, and doing better by the planet, all in one snap. Baristas asked about the campaign. Roasters wanted in. We even got a few nudges from cafés wanting to collaborate in the future (stay tuned).
We’ve always believed that reuse is more than just a habit, it’s a statement. And this weekend proved it. With Cold Cups in hand and iced coffees flowing, it was a weekend that reminded us reuse isn’t just about reducing waste it’s something that can slot easily into daily life. The more visible it becomes at events like this, the more it becomes part of the norm.
London, thanks for having us.
Getting Our Hands Dirty: KeepCup Joins TreeProject to Help Rewild Victoria - 1% for the Planet
Fun Facts about KeepCup